Sell mandates

We are the preeminent M&A advisory firm for technology companies of £5m-£30m enterprise value

Sell-side M&A specialists

We specialise exclusively in working with owner-managed IT software and services companies. Every sell-side mandate we’ve advised on has been 100% owner-led and we’ve built our process around the unique needs, ambitions, and challenges that come with selling a business you’ve founded, grown, and lived with every day.

How we work

We act as experienced guides who’ve walked this road many times before. As veterans of the IT M&A market, we know how to navigate complexity, anticipate challenges, and maximise value. But more than that, we understand the emotional weight behind the decision to sell. It’s not just a transaction; it’s a major life moment. We’re here to help you get it right.

We run a structured, proven process tailored to tech founders. We identify the right strategic or financial buyers, create competitive tension, and negotiate terms that reflect both the financial and personal value of what you’ve built.

If you’re considering a sale, we’ll be your partners through every step of the journey from first conversation to signed deal and beyond.

Our sale side framework approach includes:

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Connection together puzzle pieces. Concept of business strategy, success solution, business logic, problem solving, business collaborate, business collaborate and partner collaborate.
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Commercial positioning:

Effective marketing

Cultural alignment

Collaborative delivery

Dependable guidance

Creating the strategic story of the business and highlighting a compelling value proposition, value drivers and the potential market opportunity

Connecting with the market and creating enthusiastic engagement with multiple parties

Seeking the right strategic fit for the business, not only the most appropriate structure for the shareholders but also the best cultural fit for the future prosperity of the business going forward

Acting as a trusted advisor and helping to facilitate and negotiate the best deal 

Providing assistance throughout the sale process, including the principal terms of the transaction, through due diligence and the finalisation of the legal agreements

  • Position
  • Marketing
  • Culture
  • Delivery
  • Guidance

FAQs

Frequently Asked Questions

The sale process typically takes six to twelve months from appointment to completion. This includes a preparation phase of four to eight weeks, followed by a marketing phase, management presentations, due diligence and legal documentation.

Yes. WTA manages confidentiality throughout the process. Non-disclosure agreements are in place before any business information is shared with prospective buyers. The process can be run without employees or customers becoming aware until a late stage.

Preparation typically increases the sale price and reduces the risk of a deal falling over during due diligence. We work with clients well in advance of a sale to address any issues that could affect valuation or buyer confidence.

We prepare the information memorandum and financial model on your behalf. You will need to make management accounts, statutory accounts and key commercial contracts available during due diligence.
A strategic buyer is a company that acquires another business because it complements their existing operations, adds capability, expands their customer base or eliminates a competitor. Strategic buyers often pay a higher multiple than financial buyers because they can extract synergies.

Yes. The terms of your ongoing involvement are negotiable. Some founders exit fully at completion. Others remain for a defined handover period of six to eighteen months. Management teams retained post-sale are common in private equity transactions.

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