Omni acquires Datatank

June 13, 2025

June 13, 2025

WTA Partners (“WTA”) today announces the acquisition of Datatank Limited (“Datatank”) by its client, London-based specialist investment management and private equity investor, Omni Partners (“Omni”). Datatank is an established provider of Software-as-a-Service (SaaS) solutions for local government.

Founded in 2004, Datatank has been a trusted partner to over 160 UK local authorities. The company is renowned for its innovative use of credit bureau data, combined with council tax data, to identify inaccurate or fraudulent Single Person Discount (“SPD”) claims. This helps councils sustainably increase revenue by addressing a pressing issue: substantial revenue loss from fraudulent SPD claims. Beyond SPD solutions, Datatank also offers cloud-based software for collaborative working within the public sector.

Datatank will be integrated into Infoshare+, Omni’s rapidly expanding platform of targeted data and software solutions for the public sector, which launched in October 2024. This integration underscores Infoshare+’s commitment to helping organisations leverage data and technology for positive impact, working towards seamless, connected, and efficient public services.

This acquisition reinforces Omni’s strategy to build a market-leading platform of software and data solutions tailored to the needs of the public sector, further cementing Infoshare+’s reputation as a trusted partner. The establishment of the Infoshare+ platform followed on from Omni’s acquisition of Infoshare back in 2024, which was also conducted by WTA Partners.

Wayne Story, Partner at Omni, commented:

“We’re excited to welcome Datatank to the Infoshare+ family as we continue to build out our public sector-focused data solutions and software platform. Datatank’s software represents a clear example of a highly focused, innovative solution making a real difference to local government finances. In the current environment, councils need smart ways to drive efficiencies and maximise revenues.”

“We thank the WTA team with Alan Butterworth for supporting and advising us throughout the process, and we look forward to continuing to work together going forward.”

Tim Bennett, Founder of Datatank, noted:

“For more than two decades, we’ve focused on helping local authorities unlock the power of their own data to drive better outcomes. Becoming part of Infoshare+ enables Datatank to accelerate that mission at scale, combining our expertise in council tax and fraud prevention with a broader platform dedicated to public sector transformation. Together, we can help local services become more efficient, connected, and resilient for the future.”

Alan Butterworth, WTA Partners added:

“We are proud to have advised Omni on this further acquisition and bringing Datatank into the Infoshare+ platform as part of their ongoing buy-and-build strategy in local authority data intelligence and governance.”